Your First 1,000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl kicks off with a big claim. Grahl promises to take your online platform, build it with his four step “Connection System,” and help you sell your first 1,000 copies of your book. While I am not yet at a place in my career to fully test Grahl’s Connection System, after reading his book, I can guarantee that I will be enacting his steps when I’m ready to launch for real.
Grahl’s Connection System has four steps:
1. Permission – the reader allows you to send him/her content
2. Content – delivering valuable, helpful written, audio, or visual information to the reader
3. Outreach – branching out and networking with traditional and nontraditional media
4. Sell – convincing the reader to buy your product in an ethical way
These steps are comprehensive and build nicely on one another. Within each step, Grahl provides his reader with a detailed explanation of what each step entails and how to put it into action. Perhaps most helpfully, Grahl informs the reader which analytics to track for each step in the Connection System. He also ends each section with “take-away” points that help the reader digest the chapter and see its core focus.
While reading Your First 1,000 Copies, Grahl literally follows his own marketing advice to the letter. He tells the readers stories and testimonials to create trust in his system, he is “relentlessly helpful” by providing his plan and resources, and he keeps his content “evergreen” by directing readers to his website for his most recent advice on the best analytic trackers, blog sites, email lists, etc.
Even though I could clearly see that Grahl was using his Connection System on me, I didn’t care in the slightest. Why? I truly believe that Grahl markets with morality. At every possible opportunity, he emphasizes that a writer must always be helpful — relentlessly helpful — to his reader, chastises writers who rely too much only social media and only care about growing their follower numbers, and provides selling tips that are realistic, personal, and not pushy at all.
In short, Tim Grahl’s Your First 1,000 Copies is an actionable, realistic, and integrity-driven way to market. His Connection System is simple, self-reinforcing, and beneficial to both writer and reader. Grahl has truly created a way to market with morality, and I cannot wait to try out his strategies when my manuscript is ready.
If you are interested in reading Your First 1,000 Copies: The Step-by-Step Guide to Marketing Your Book and would like to help sponsor my writing and research, you can purchase it at my Amazon Associates Store. By doing this, you will not pay a cent extra, but I will receive a small commission on the sale. Simply click the book’s title or the book’s image.